Media experience
FREELANCE VIDEOGRAPHER/PHOTOGRAPHER/ INDEPENDENT CONTRACTOR/VOLUNTEER
June 2015 — Present
​Various Locations
  •  Previous Contracts: J. Anthony Brown Radio Show, Hotter Than A MoFo Products, Complete Weddings+Events, National Association for the Advancement of Colored People (NAACP), American Black Film Festival (ABFF), Black Girls Rock, ESSENCE Festival, Black In Media, and other local/national organizations​
DIGITAL MEDIA PRODUCER 
​Spectrum News North Carolina (Charter Communications)
Charlotte, NC 
​September 2017 — March 2022  
  • Collaborate with teams to develop digital strategies supporting linear programs covering entertainment, lifestyle, politics, and more for Spectrum streaming customers in North Carolina and across Spectrum Networksbj
  • Track and manage social media platforms while increasing engagement by 18 percent on Twitter, by 48 percent on Instagram, and 73 percent on Facebook since previous year based on insights and other data reports
  • Apply SEO techniques to generate thousands of clicks to website/app by writing, copyediting, and posting attention-grabbing, SEO-friendly news stories receiving nearly 300,000 page views within hours containing multimedia components: photos, videos, graphics, and embedded social media content
  • Broaden reach of stories by scheduling and disseminating email newsletters (campaigns), text alerts, push alerts, and email alerts to mobile devices
  • Shoot and edit visually appealing photos and videos for website, app, and social media
  • Take an active role in daily editorial meetings by updating newsroom on what is bubbling online and performing well
  • Build web pages for franchises and other special content: Menu Hopping, Storm Season, Newcomer's Guide
TRENDING REPORTER
J. Anthony Brown Radio Show
Los Angeles, CA (Remote)
June 2015 — January 2021
AWARDS SHOW TALENT ESCORT
Black Girls Rock!
Newark, NJ
August 2019
  • Communicated with the team while navigating talent participants to designated areas: red carpet, backstage, and house seating during rehearsals, the awards show, and events afterward
FASHION HOUSE BRAND AMBASSADOR (ESSENCE FESTIVAL)
ESSENCE Communications
New Orleans, LA
July 2019
  • Assisted Fashion House directors and managers with brand installations, trunk shows, and runway experiences for inaugural event 
  • Utilized customer service skills to support guests 
  • ​Utilized agility and mobility to execute assigned tasks
SEGMENT PRODUCER
​Jacque Reid Media
New York, NY 
May 2016 — October 2017
  • Pitched story ideas for the ‘Inside Her Story’ segment on the syndicated “Tom Joyner Morning Show”
  • Utilized social media and internal contacts by scheduling and booking expert/high-profile talent for the 10-minute segment focused on women and women’s issues
  • Prepared guests by doing pre-interviews and addressing any concerns before live or taped interviews  
DIGITAL MEDIA PRODUCER 
​​WLTX-TV News 19
Columbia, SC
November 2016 — August 2017
  • Monitored and maintained several social media platforms: Twitter, Facebook, Instagram, and Snapchat
  • Coordinated, filmed, edited and posted content  on Facebook receiving up to 13,000 engagements and more than 3 million views helping the station reach number one on social media in DMA
  • Assisted with special projects by creating online photo galleries using aggregated and original photos 
  • Disseminated push notifications and text alerts to mobile devices to boost the reach of content 
  • Scoured internet for viral stories to post on wltx.com and share to other TEGNA stations and Gannett newspapers
  • Worked with on-air talent and photographers to improve content visibility and brand awareness
ASSIGNMENT DESK EDITOR
​​WLTX-TV News 19
Columbia, SC
November 2016 — August 2017
  • Gathered news tips by monitoring emails, wire services, scanners, newsroom telephone, and social media
  • Communicated with law enforcement and local/federal agencies to provide breaking news to consumers
  • Pitched and assigned story ideas to reporters and photographers to fill shows with informative content
  •  Sent FOIA requests to agencies
VIDEOGRAPHER
​​Complete Weddings and Events
Greenville, SC
June 2015 — July 2017
  • Captured events in detail while receiving 10/10 reviews and monetary tips based on performance 
  • ​Met with clients to ensure his/her big day was captured perfectly
TELEVISION PRODUCTION INTERN
​​​"New York Live" WNBC,  NBCUniversal
New York, NY
​June 2014 — August 2014
  • Helped produce entertainment and lifestyle segments by writing out scripts and assisting high-profile guests before in-studio live and taped interviews 
  • Snapped photos used on social media and staged equipment while on shoots and at red carpet events
  • Managed music clearances by completing cue sheets
EDITORIAL AND RADIO PRODUCTION INTERN
​​​​Jacque Reid Media
New York, NY
June 2014 — August 2014
HIGHLIGHTS
skills
  • Cameras: Canon DSLR, BlackMagic, and iPhone 
  • Photo Editing: Adobe Photoshop, Lightroom, Snapseed, VSCO
  • Video Editing: Adobe Premiere, Rush
  • Social Media: Facebook, Instagram, Twitter, YouTube, TikTok
  • Social Media, Website Analytics: Crowd Tangle, Chartbeat, Omniture
  • Rundown Systems: ENPS, Dalet
  • Content Management Systems: LAKANA, Adobe Experience Manager (AEM)
  • Email Newsletters: Mailchimp
  • Interactive/Visual Storytelling
  • Photography/Videography
  • News Writing and Copyediting 
  • Working with Talent
  • Highly Organized
  • Adaptable
  • Creative
  • Honest
  • Collaborative 
  • Time Management
  • Detail, Deadline Oriented
Education
#DiversifySocialMedia Certificate
October 2020
​
Winthrop University
2015
B.A. Mass Communication
Minor: Spanish

Studied Abroad
La Universidad Veritas
​2014
San Jose, Costa Rica
VOLUNTEER EXPERIENCE
ST. PAUL BAPTIST CHURCH 2020 -- PRESENT
Media Ministry
​Charlotte, NC

HARVEY B. GANTT CENTER FOR AFRICAN-AMERICAN ARTS + CULTURE 2018 -- PRESENT
General Volunteer 
Charlotte, NC

AMERICAN BLACK FILM FESTIVAL -- 2019
Talent Relations
Miami, FL

AMERICAN BLACK FILM FESTIVAL -- 2018
Social Media Photographer
Miami, FL

MISS NATURALLY CROWNED BEAUTY PAGEANT -- 2016 
Digital Content Manager
Columbia, SC

ALMA VERDE -- 2014
General Volunteer
Cahuita, Costa Rica

MI TIA -- 2014
General Volunteer
San Jose, Costa Rica

DEMOCRATIC NATIONAL CONVENTION -- 2012
General Volunteer
​Charlotte, NC
Professional reviews
Hotter Than A MoFo Products St. Paul Baptist Church
  • "I am so appreciative of our revamped audio/video media ministry team. [They] are doing an exemplary job. Thank you. You all are the real MVPs!" 
                                -- R. Scott, Senior Pastor                                    
Spectrum News 1 North Carolina
  • "Tabitha is well versed in our content management system and other publishing platforms. She is also knowledgeable about social media and contributes ideas toward its use."
  • "Planning and communication are keys to success for a digital content producer, especially on the early morning shift, and Tabitha has done well in this regard. Tabitha has posted some of our best‐performing social media posts. She has shown good news judgment and has a knack for leveraging content onto social media platforms."
  • "Tabitha is well‐liked and respected by her digital colleagues and by other newsroom staff. She has always shown a pleasant and professional demeanor and communicates effectively using email and chat platforms. Tabitha has been resilient during recent periods of short‐staffing and turnover in staff and managers, and she has been flexible with her schedule and willing to work when needed."
                                -- P. McElveen, Executive Producer
  • "Tabitha is both task-oriented and creative. She works well independently on the night shift, but also does well collaborating with staff for unique content."
  • "Tabitha has done an outstanding job planning and executing unique content for our digital and social platforms. Specifically, the video content she has created for our platforms over this year has been on brand, creative, and high quality. She has strong editorial judgment and completes tasks quickly so she holds down working the night shift alone very well."
  • "Tabitha participates regularly in editorial meeting, building relationships and working on ideas for collaboration with the linear team. As a nightrider producer, Tabitha takes on and follows through on tasks that may have started earlier in they. She is not afraid to ask questions for clarity or make suggestions. Tabitha has pitched in extra hours and shifts during breaking news and weather coverage."
                                -- D. Natosi, Executive Producer

WLTX-TV
  • "She’s got a knack for visual storytelling and helped us to create content that didn’t find the tired, boring old mold of traditional TV news presentation. Those skills were noticed even at the corporate level, as her video from McDonald’s was the first highlighted by HeartThreads, a video-content brand created by Tegna Media to showcase inspirational stories from communities across America. Tabitha’s also a gifted still photographer who’s turned her hobby into a profession and was often put on assignment to get us great, emotion-filled imagery. She also proved adept at crafting strong content for our social channels. In my career, I’ve seen with a lot of bright young talent and Tabitha’s certainly a person with a great future."
                                  -- T. Santaella, Digital Director